На этой странице Вы можете получить подробный анализ слова или словосочетания, произведенный с помощью лучшей на сегодняшний день технологии искусственного интеллекта:
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. Approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same period.
The first IKEA catalogue was published in 1951 in Sweden. It had 68 pages and 285,000 copies were distributed in Southern Sweden. At its peak in 2016, 200 million copies of the catalogue were distributed, in 69 different versions and 32 languages, to more than 50 countries.
In December 2020, IKEA announced that, after a 70-year run, they would end publication of the catalogue, with the 2021 edition being the final edition.